Student Objectives:

To learn the difference between advertising and marketing

To understand the components of advertising

To learn about the role as an advertiser

To understand the advertising industry

To learn about how advertising influences society

Student Objectives:

To learn what media planning is

To understand what a professional media planner does

To learn about the media planning process

To learn about media scheduling

To understand why media planning in advertising is so important

Student Objectives:

To learn about different types of marketing strategies

To understand how marketing strategies can benefit a business

To learn which marketing strategies might work best for your business

To learn the differences and similarities between marketing strategies

To understand how to identify your company's marketing strengths

Student Objectives:

To learn about the history of advertising

To learn what advertising can do for a business

To understand about the different methods of advertising

To understand viral advertising

To understand how to make an advertising campaign go viral

Student Objectives:

To learn about customer research

To understand how important customer research is to a business

To learn how to gauge customer satisfaction

To understand the types of market research

To learn how to interpret industry data

Student Objectives:

To learn how to set an appropriate marketing and advertising budget

To learn about keeping a budget for marketing and advertising

To learn about traditional media channels

To understand how to stick to a budget

To learn how to choose the right marketing channel

Student Objectives:

To understand what positioning means in a marketing sense

To learn how to define your brand's message

To understand how to create messages using positioning marketing

To learn the ways to position your message

To learn how to create your positioning statement

Student Objectives:

To learn about the different elements of advertising

To understand the key of a successful advertising campaign

To learn which elements work in which circumstances

To learn how to target an audience with an advertising campaign

To understand how to make customers buy products or services

Student Objectives:

To learn how to create ads for different media

To learn about different advert options

To learn how to write an advert

To understand the parts of a perfect advert

To know about the features that make good copy

Student Objectives

To learn about the responsibilities of a media buyer

To understand how media buyers identify a target audience

To learn how to buy advertising space

To understand how to decide which advertising space is best for your product

To learn tips on buying the best advertising space

Student Objectives

To learn how to create a buzz with advertising

To learn different methods to 'go viral'

To understand how viral marketing works

To see the importance of the customer experience in viral marketing

To learn how to spread the word about a brand

Student Objectives:

To learn about the significance of social media marketing

To learn how social media marketing can improve an overall marketing plan

To learn how to engage with customers via social media

To learn about social marketing and how you can use it in your company

To learn how to use social media as a small business owner

Student Objectives:

To learn about the marketing pitfalls that marketers run into

To learn how to avoid common mistakes

To understand why some advertisements do not work

To learn the importance of research in designing adverts

To understand why the advertising media matters

Student Objectives:

To learn about different abbreviations in the marketing industry

To understand how to use these abbreviations in the industry

To learn how to find a unique selling point

To understand how certain advertising tactics work

To learn more about CRM and other strategies

Student Objectives:

To understand who regulates UK advertising law

To learn about UK advertising codes

To learn about advertising to children

To understand gambling advertising

To learn about examples of well-known companies that broke the law

Student Objectives:

To learn the intricate details of print and online advertising

To understand how print media use adverts

To understand how online media use adverts

To learn how to use print advertising for a business

To learn how to use online advertising for a business

Student Objectives:

To learn how to examine different advertising types

To see how advertising works in the real world with companies you know

To see examples of common advertising examples from the UK

To learn how billboards can work for a business

To learn which is the best medium for your company

Student Objectives:

To learn about different career options in advertising and marketing

To learn how to progress in marketing and advertising

To learn some tips to make yourself attractive to marketing and advertising firms

To understand how to make yourself stand out from the crowd

To learn about different senior level jobs in advertising and marketing