What you will learn

-What is meant by the terms “blog”, “blogging” and other related phrases
-How blogging started and how it became popular among internet users
-The main reasons why people decide to write blogs
-The various groups of people who run blogs and what they often hope to achieve
-Key questions you need to ask yourself before you decide to begin blogging

What you will learn

How to choose the right platform for your blog
How to make the decision between using a blog hosting service and hosting your own blog
The main features and costs associated with six of the most commonly used blogging platforms
How to secure a domain name and hosting, if you decide to set up a self-hosted blog
How to βind extra help and support when launching your blog, should you require it

What you will learn

Why it is important to choose the right topic for your blog
How to devise an initial list of ideas for blog topics
How to select an idea that has the potential to make money at a later date
How to research the existing level of interest around your topic
The power of evergreen content and why you should consider an evergreen topic as the basis
for your blog

What you will learn

Why producing high quality content should be your primary concern as a blogger
The various kinds of blog post you may wish to publish to your blog
How to devise ideas for your blog posts
Why it is a good idea to plan your posts using a posting schedule or diary
How to add extra value to your posts, so that your readers will come to think of you as a reliable and authoritative resource

What you will learn

An overview of the most popular ways of making money from a blog
How to make money by placing advertisements on your blog
How to make money by promoting other peoples' products on your blog
How to make money by selling your own products via your blog
Why you should not view blogging as a means of making money quickly

What you will learn

Why it is helpful to think of yourself as a member of a wider blogging community
Where you can βind other bloggers writing in your niche
How you can attract more readers to your blog by networking with other bloggers
Why including guest posts on your blog is a good strategy for increasing engagement and traffic
How to collaborate with other bloggers on projects and how doing so can boost your income and reputation

What you will learn

Why you should maintain a social media presence on at least once social media website
An overview of the most popular social media platforms for bloggers and how each can be used to attract new readers and engage with your existing audience
The kind of content you can post to social media and how it can be used to engage readers
How to use social media to devise new ideas for blog content
The basics of social media etiquette and how to attract more followers

What you will learn

Why effective blogs often make use of images and videos alongside text
Different types of blog content that is often enhanced by visual media
Legal issues to consider when using other peoples' media in your blog
How to produce your own memorable visual media for use on your site
How to optimise your images so that they help your blog rank well in search engines

Summary/What you will learn

Why you should consider starting a blog if you have a business
How you can use content to engage with existing customers and attract new prospects
How building an email list via a blog can provide you with a new means of selling products
How to strike a balance between maintaining a professional image and showcasing the personality of your business
How to promote your blog content on social media in such a way that attracts new customers

What you will learn

Why you need to be aware of the most common online security threats
An overview of the potential consequences of successful cyber-attacks
The reasons why people attempt to hack into blogs and other websites
Why you should keep backups of your blog content
How to keep a WordPress blog secure
How to stop spam and malicious communications being posted to your blog