Module 5: Finance and Managing Costs

Lesson 5/10 | Study Time: 80 Min
Module 5: Finance and Managing Costs

5.1 Introduction



The vast majority of management roles within an organisation have
dealings with finance matters, to a greater or lesser extent.
Finance is an important part of operations management


The reasons for this are as follows:


* Generally, Operations Manager roles are senior management roles in a company and with this
level of seniority usually comes a responsibility for managing the budget and finances of a
department or area


* In the case of operations management, as it touches on a number of different activities and
processes across the business in the quest of getting the final product or service to market in
the most efficient and appropriate way possible, there is likely to be a high degree of exposure
in the role to the finances and budgets of all of the areas and departments involved in this
process. 
You may even be directly responsible for the achievement of budgets in particular
areas, particularly parts of the supply chain


* Often, Operations Managers report directly to the Area Director or Managing Director of the
company and therefore, a focus on the ongoing financial situation of the company is critical to
success and credibility in the role



We will spend some time in this module focusing on the important area of cost management, but to
begin with, let's take a closer look at some of the basic concepts of financial management and the
key documents and processes that you will need to be familiar with in your role.


5.2 Why do businesses need finance?


We already know that having a solid financial backing is critical for all
businesses.


The reasons for this are:


* To start up a new business. Finance is needed in order to buy or rent premises, take on new
staff, promote your product or service and begin trading


* To continue to run the business. Finance is needed to meet all of the ongoing commitments
that come with running a business, such as paying employee wages, paying suppliers, buying
materials, etc


* To potentially expand the business. You may need to invest in new product lines or services, or
open new premises in other locations or areas, in order to retain or expand your sales and
market share.


5.3 Sources of finance




There are lots of different ways in which to generate finance for a
business, usually split into internal and external sources. Some sources of finance areshort term and must be paid back within a year. Other sources of
finance arelong term and can be paid back over many years.


Internal Sources


Internal sources of finance are funds that come from within the business itself. One of the most common ways of doing this is to take a proportion of the profits made from selling
the goods or services and re-invest it back into the business. Another option is for the business to sellassets that it owns and no longer uses, in order to release
excess cash.


External Sources


External sources are funds from outside of the business, such as from creditors or banks.


Some examples of sources of external finance to cover the short term (usually less than
one year) include:


* An overdraft facility - an agreement with the bank or other lender to use money that is not in
its bank account, i.e. to draw a negative balance


* Trade credits - where suppliers are willing to deliver goods immediately, but wait a set amount
of time for payment


* Factoring - where firms sell their invoices to a factor such as a bank. This can be an effective
method of improving cash flow (discussed later in this module), as the business will be paid
immediately, instead of having to wait the standard 28 days


Some examples of sources of external finance to cover the longer term include:


* Particularly common in smaller start-up companies, owners sometimes invest their own money
directly into the business. In larger companies, the funding invested by shareholders is called
share capital


* Loans from a bank or other lending institution


* Mortgages for purchasing business property, such as premises


* Hire purchase or leasing, where monthly payments are made for the use of equipment or
facilities. 
Leased equipment is rented on a continuous basis, whereas hired equipment is
owned by the firm after the final payment is made


* Sometimes, national or local governments and councils, business groups, or charities offer
grants, in order to help businesses get started, or if they are providing a particularly needed or
niche market to customers



Activity 1



Estimated time: 15 minutes
Imagine that you have been appointed Operations Manager for a new start-up technology company. You have been asked to investigate methods of external financing, in order to purchase the
equipment that the business needs to begin trading.


Research the different methods mentioned and come up with at least two, fully justified, suggestions.


5.4 Creditors and debtors



Now that we understand a little more about the sources of a
company's finance, we need to understand some of the key individuals involved in financial
processes.


Two of the main ones are creditors and debtors.


A creditor is an individual or business that has lent funds to a business and is therefore owed
money.
A debtor is an individual or business who has borrowed funds from a business and so owes it
money.


Creditors often ask for security before lending funds and usually charge interest on the funds that
are borrowed, although often, a company can offer assets as collateral in order to secure the debt.


The type of finance that a business chooses is a very personalised decision and varies from business
to business, depending on circumstances.


It is usually the case that start-ups and small firms are considered higher risk and can therefore find
it more difficult to raise external finance, as they have no track record or previous account for a
lender to assess. The only source of funds might be the owner's own savings or retained profits. Additionally, companies can issue extra shares to raise large amounts of capital in a rights issue.


Fact


The average personal debt of small business owners in
the UK is £30,000.


Source: Research by the Consumer Credit Counselling Service for The Independent.


5.5 Revenue, costs and profit



All businesses should keep proper accounts, detailing the
calculations of revenue, costs and profit.


Depending on the size of your business, you are likely to have either a finance team or dedicated
individual, usually an accountant, to handle these accounts, as they require specific skills and
expertise and must be accurate, consistent and transparent.
However, it is important for Operations
Managers to understand some of the key concepts behind such accounts.


Revenue


The term revenue, sometimes also known as sales or turnover, relates to how much a company earns
across a set time period, usually through sales of its products or services. The two factors that are
involved in calculating revenue are the number of items sold and their selling price.


Therefore, revenue = price x quantity.


Costs



Costs are the expenses that a business incurs in running its affairs and making a product or offering
a service. For ease, costs are generally split down into fixed and variable costs. Fixed costs must be paid, regardless of how much the business produces.


Examples of fixed costs:



Rent, leases and employees' basic salaries.


Variable costs are different, as they change depending on how much the business produces.


Examples of variable costs:


Utilities, such as electricity and the cost of raw materials.


Costs can also be categorised by distinguishing betweendirect costs and indirect costs. Direct costs, such as raw materials, can be linked to the manufacture, production, or sale of a product, whereas
indirect costs, such as rent, cannot be linked directly to a product and are more general costs
relating to the business.


Profit and loss



After defining revenue and costs, we can now understand what profit is made up of. Essentially, profit is the surplus left from revenue after paying all costs and can be calculated by deducting total
costs from revenue.


For example



If a firm has a total revenue of £250,000 and total costs of £170,000, then they are left with £80,000
profit.
Of course, using the same calculation, if costs are more than revenue, a loss is made. Later in this
module, we will discuss some commonly used ways to reduce costs in order to turn a loss into a
profit.


5.6 Working with budgets




A budget is a structured document relating to the finances of an
organisation, usually covering a set period of time and makes up the financial plan of the
company during that period.


Some of the main components of a budget are anticipated sales volumes and revenues, expenses and
costs, assets, liabilities and cash flows.


Below are some of the main uses of a budget:


* A budget is essentially the financial plan of a business, detailing the financial targets and
objectives that the company wishes to fulfil


* It can be used as a means of measuring the performance of a business, financially and also
generally - Both external and internal stakeholders, particularly investors, have an interest in a
company's performance against its budget and use it to satisfy themselves that the business is
performing to expectations


* It can be used as a method for coping with adverse scenarios which are foreseen and to plan
out the financial response to particular situations .


5.7 What are the main parts of a budget?




Budgets can be as simple or complex as you make them, although it
is naturally common that larger organisations have more complicated budgets, using many
different variables.


However, most budgets maintain a relatively straightforward layout, as detailed below.


Revenue forecasting


This is one of the most vital elements of the budget process and it essentially refers to the prediction
of how much money the business is going to bring in, in the form of sales. Most businesses have a
core revenue stream, constituting sales from its main product and/or service lines, plus more ad-hoc
or one off revenues, such as asset sales. Financial analysts and accountants use a variety of methods, in order to predict future revenues. Historical sales data, trends in the market, external governmental or monetary policies, and changes
in competition and customer surveys are just a few methods that you can use.


Costs and expenses



We have already discussed business costs and how they are broken down into fixed/variable and
direct/indirect. You should include all costs in your budget process, no matter how seemingly inconsequential. Failure to properly account for costs in the planning stages can cause accounting problems further
down the line.


Servicing of debt



Don't forget to include the interest charges on the business's debts, such as business loans. If not
accounted for properly, it could adversely impact how much you have available to borrow at a later
date.


Cash flow projections


Cash flow can sometimes be overlooked from a financial perspective, but it is a critical factor in
ensuring that your business has the flexibility and fluidity to trade effectively. Of course, consideration of revenue and costs are important, but it is also key to make sure that the overall
cash flow situation of the business - that is, when the payments either arrive or come due for
payment - is healthy.


For example


You cannot assume that because you take a big stock order in November, you will receive the
revenue from it in that month. Equally, you may have to pay out for both production costs and
overhead costs before you receive that revenue. This is why strategic cash flow forecasting is imperative to any budget.


General projections


An important part of a budget is the creation of more medium and long term financial predictions
and scenario planning, instead of analysing just on a monthly or quarterly basis. This planning will
help you to see the growth or decline in your business, analyse like for like results and take quick
reparatory action quickly, where appropriate.


5.8 Using Balance Sheets





A balance sheet is a financial statement which breaks down the
assets, liabilities and capital of an organisation.


One of the key characteristics of a balance sheet is that it is drawn up to analyse the financial
position at a specific point in time. One of the main purposes of a balance sheet is to provide investors or potential investors
information about what a company owns, as well as the amount invested by shareholders. It can be
drawn up at any time, but is usually prepared at the end of the company's accounting period.


Usually, a balance sheet is formatted with two vertical columns, with one listing the assets of a
company and the other listing the financing of the company, further split into liabilities and
ownership equity.


An accurate balance sheet will show that the total of the assets on the left hand side will equal the
total of liabilities and owners' equity on the right hand side.


Asset Registers


An asset register is a record of all of the fixed assets of your business. Fixed assets are items that
the business owns, such as equipment, systems, etc and uses on a regular basis in order to produce
the products or services that generate its income. Fixed assets differ from other assets such as
stock/inventory, as they are permeant features of the organisation, not temporary items with the
purpose of being sold.


A good way of distinguishing a fixed asset is that you can expect to own it for more than one year.


Here are some examples of the fixed assets of a business:


* Buildings


* Fittings and fixtures

* Vehicles

* Land
Furniture

* Office equipment

* Manufacturing equipment

* Technological equipment



Depreciation


Depreciation is when the monetary value of an asset declines during its lifespan.


For example


A piece of machinery that you purchased for £20,000 will not be worth the same amount three, five
or 10 years later.


In order to budget effectively and to understand the true cost of a piece of equipment, you need to
understand how its value will depreciate over time. Depreciation needs to be built into your balance
sheet, to ensure that you are allocating a more accurate monetary figure towards your assets.


Below are some common methods of working out depreciation.


Straight line method


This is the most commonly used method and is possibly the simplest to use, as well.


To calculate depreciation using this method, just divide the difference between the start and end
cost of your equipment by the number of years of its anticipated useful life. The cost is reduced in a
uniform fashion across its lifespan of the equipment and therefore, appears as the same figure on
the balance sheet every year.


The formula is:



Depreciation = depreciable amount (cost minus salvage value) / useful life
Whilst this is a simple and useful formula to use to calculate depreciation, critics of the method point
out the fact that often, an asset loses more of its value in the early years of its life than in the later
years and therefore, this uniform reduction is not necessarily strictly accurate.


Reducing balance method


This method of depreciation aims to overcome the possible issue with the straight line method as
discussed above, by reducing the cost at a higher rate in the earlier stages of the equipment's
lifespan.


Many say that this is a much more realistic method of working out the depreciation of an asset, but
the drawback is the fact that you have to assign different values to the asset for each year of its
lifespan on the balance sheet and this can be harder to calculate and more complicated to use.


Unit of production method


This method of depreciation also aims to come to a more accurate depreciation figure, by calculating
depreciation taking account of how much the equipment is actually used during its life. The concept
behind this method is that assets or equipment that are used heavily will depreciate more quickly, due to wear and tear.


A note on the lifespan of equipment



In our definitions of depreciation in the section above, we have referred to the lifespan of the asset.
We also need to know what the lifespan of equipment is, so that we can decide when we need to
replace it and how long it will be effective for.


There are a couple of common ways in which to determine the life of a piece of equipment.


Firstly, you can use its physical life - the end of which is when it can no longer perform the functions
that it is required to, reliably and consistently.


Secondly, you can use its profit life - this is essentially the period of time for which the equipment
can earn a profit for the business, i.e. it is useful.


5.9 Cost management and ways to cut costs



In your role as an Operations Manager, you are likely to find
yourself involved in cost management activities, either on a regular basis, as a business as
usual activity, or as a one off project, if the business has identified that structured and
timely cost saving measures need to be taken.


Depending on the scope of the cost management exercise, you may be looking at costs in a
particular area of the business, or undertaking an all-encompassing review of all activities across the
company.


There is no magic formula to deciding which areas to focus your cost cutting exercise on and much
will depend on your particular set of circumstances, as one measure may work for one business and
not for another.


Similarly, one measure may have a much smaller impact on the bottom line in one industry or
business than in another and may therefore mean that it is not worth doing, or it may have too big
an impact in either areas to cut it. 
However, below are some of the more commonly used cost cutting
methods.


Reduce wastage



Firstly, keeping excess stock that you may not use can increase your storage costs.


Secondly, a common way to save money on purchasing is to buy in bulk and, whilst this can achieve
good cost savings in some cases through economies of scale, care should be taken not to over- purchase or tie yourself into high volume agreements with suppliers on the premise of achieving
economies of scale, as it can lead to wastage.


This is a particular problem if the product is perishable or is regularly updated, leaving it unfit for
purpose or out of date.


Re-negotiate your fixed costs


Upon further inspection, you may find that the business is tied into historic agreements with
suppliers which are no longer cost effective or no longer meet the current needs of the business
effectively.


For example



You may have an agreement with a maintenance company to pay them a set monthly fee for support, but you may not justify the spend on the amount that you call them out. This agreement probably
does not offer you good value for money and simply doing some research, comparing other suppliers
and negotiating can often pay dividends in cost saving terms.


Headcount freeze



Implement a headcount freeze or a reduction in headcount.
A headcount freeze occurs when a
company chooses not to recruit any further staff for a set period of time, in an attempt to reduce
costs. Usually, replacements for leavers in business-critical roles are permitted, but managers must
go through an authorisation process prior to embarking on recruitment for their team.


Alternatively, a headcount reduction is a more drastic step and involves actively reducing the
number of employees in an organisation - this can happen through natural wastage (not replacing
leavers), but a quicker method is to undertake a voluntary or compulsory redundancy programme.


Prior to embarking on the redundancy route, you should perform a detailed business case exercise, to ensure that the initial outlay in costs of redundancy payments and the potential residual effect of
skills shortages within the business will not have a more negative effect on your business than not
carrying out the redundancy exercise.


Fact



In the three months to February 2017, 106,000 people
had been made redundant.


Source: Of ice for National Statistics



Cut down spending on overtime



You could consider introducing a cap on paid overtime, or even temporarily halting it altogether for
a set period of time, to reduce variable staff costs. However, a careful analysis of the business needs
should be carried out before taking this option, as you need to ensure that it doesn't result in an
adverse impact on the ability of the business to meet customer demand effectively.


Reduce non-essential or discretionary spending



Consolidating spending can be a great tactic in this area.


For example


This may involve reducing the number of training days per employee that your company offers, or
even combining training events with other departments or with a team meeting. Consider where you can make energy savings
Sometimes, simple changes such as setting heating and lighting to a lower consumption setting or
ensuring that all appliances and equipment are switched off overnight can help considerably over
the course of a year. Motion-detecting devices that turn off some appliances at night and
thermostats to efficiently control the temperature of a building are newer interventions which, although involving an initial outlay, can provide you with cost savings year after year. In addition, reviewing your utility contracts is another effective way of making sure that you are paying the right
price.


Activity 2



Estimated time: 15 minutes



Consider the fact that the Managing Director of the company that you work for, or one with which
you are familiar, has tasked you with reducing costs by 15% across the next 18 months, with as little
impact on revenue, quality, or customer care, as possible. Review the list of suggested cost cutting measures, along with your own ideas and detail the most
appropriate methods that you suggest, giving reasons.


Assignment



Finance and Managing Costs

Time: 30+ minutes
Hopefully, you took in as much of the information in this module as possible. 


Module Summary


In this fifth module, we have looked at the key role of an Operations Manager in controlling and
reducing costs in the organisation in which you work. First of all, we took some time to define what we mean by financial management and some of the
important terminology, concepts and roles that you are likely to be exposed to in this field, as well as
taking a closer look at some of the financial documents that you are likely to come across, such as
budgets, balance sheets and asset registers and how to draw them up. We also covered the concept of depreciation, which is an important area to be aware of when
drawing up or reading a balance sheet and particularly, if your company owns a high volume or high
monetary value of equipment. Following this, we moved on to the concept of cost management and looked at some tips on how to
look for opportunities to save costs in your business. We summarised some of the more common, tried and tested approaches to cost cutting that you may
wish to consider implementing in the event that you are asked to undertake a cost cutting review
across your business. 




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