Definition of the term 'marketing'.
Why you need to consider using it as part of your approach to business.
Expectations
Focus - why you cannot allow yourself to get carried away with your ideas.

The key reasons why marketing is so important.
Where marketing can help your business.
The impact of not using marketing to your advantage.
Where to begin with marketing.

What we mean by the fundamentals of marketing.
The impact of not understanding these basic concepts.
Understanding market strategy.
The four step process that you need to follow to be a success.

The difference between need and want in a customer.
How to identify those needs.
How to interpret that information for marketing purposes.
The difference it makes to your business.

What we mean by the marketing environment.
Understanding your competitors.
How to place yourself within your correct environment.
Key mistakes to avoid making right from the outset.
Putting all of this information into your own marketing strategy.

The key forms of marketing to be aware of.
The importance of understanding and using these different forms of marketing.
How to select the best forms of marketing for your business.
Where you can go wrong and how to avoid these pitfalls.

What the Four P's actually are.
How to implement them into your marketing strategy.
The difference they will make to your business.
Moving forward and keeping the Four P's in mind.

What we mean by offline marketing.
The importance of including it in any marketing strategy.
The key offline marketing concepts to consider.
Local or national offline marketing.
Implementing these methods into your marketing strategy.
The impact you could expect.
The dangers of getting offline marketing wrong.

What the term 'online marketing' means
Why you must include this form of marketing within your strategy.
The different forms of online marketing.
Whether to go local or international with your marketing.
Putting the ideas into action.
How to keep track of the marketing.
The potential impact of this marketing.
Avoiding things going wrong.

Why you need a marketing plan.
The basic structure of a marketing plan.
How to include the key pieces of information into your plan.
Putting the plan into action.

Setting your budget
Preparing for unexpected extras
How to get the most out of your budget
Key mistakes people make that blow their budget

Why evaluating the success of your marketing plan is so important
Where to begin with the evaluation
The importance of being critical and honest
What to do if things are not going well

Common marketing mistakes
How to stop the decline
Turning a mistake into a positive
The dangers of not correcting mistakes

The main focus of this module will be to provide you with a number
of different tools to help provide an advantage when it comes to your own particular
marketing strategy.

We will review the key points covered in the previous modules.