The purpose of a CV and what an employer will look for when they read a CV
How to make your CV appear professional and help you create a positive Ϋirst impression
How to structure the information on your CV
How to tailor your CV for a speciΫic job position
How to account for any gaps on your CV

The purpose of a cover letter
What an employer will look for when they read a cover letter
How to use the information in a job advertisement or person speciβication when writing a
cover letter
General guidelines to follow when writing a cover letter
How to write speculative cover letters

Why you should never attend an interview without having researched the company and
position in depth
How to βind relevant information about the company
What you need to know about an organisation
What you need to know about the industry, especially if you are applying for your βirst position
in the βield
What you need to know about an organisation's industry and competitors
How you can use your social network to βind out what it is like to work for a particular
organisation

Why you need to prepare answers to the most common interview questions well in advance
The key question categories that interviewers use when conducting interviews
The most common questions within each category and how to respond to each
How to respond to inappropriate interview questions
How to respond to questions when you have no answer prepared or do not understand the
question
The questions you should be prepared to ask the interviewer at the end of an interview

Why verbal and nonverbal communication skills are key to interview success
How to create a positive βirst impression when meeting the interviewer
How to communicate conβidence and enthusiasm using verbal and nonverbal communication
How to build rapport with an interviewer using verbal and nonverbal communication
How to give an effective presentation in an interview

How and why group interviews are carried out
What is meant by the term “assessment day” and why an employer might use them to select
candidates for a role or graduate entry scheme
The typical activities that make up an assessment day
How to prepare yourself for assessment day activities, to maximise your chances of success
Common mistakes applicants make when taking part in assessment days and how to avoid
them

Why a company may choose to interview you over the telephone or via a video call, rather than
in person
Why the questions asked in these interviews tend to be different from those asked in person
The most common questions interviewers ask during telephone interviews
How to use notes to prepare for telephone and video interviews
Communication strategies that will enhance rapport on the telephone

What is meant by the term “psychometric testing”
Why and how employers use psychometric testing during the selection process
The two main types of psychometric tests
How to succeed on a psychometric test
How you can prepare for a psychometric test

Why you may have to negotiate to secure the salary and beneβits you need and why a failure to
negotiate could create a negative impression
Why you should pursue several jobs at the same time
How to negotiate a starting salary
How to negotiate annual leave, βlexible working and other beneβits
How to justify a request for a higher salary or other beneβits

Why and when you should follow up after an interview
When you should expect to hear from an employer and what to do if they do not get in contact
with you within a reasonable time frame
How to ask for constructive feedback and how to use it to your advantage
How to assess your own performance following an interview
How to learn from any mistakes and regain your conβidence in advance of your next interview