The telephone is a vital, yet often misused, business tool.

In some industries, over 90% of customer interaction is over the telephone and a shocking 78% of customers report cancelling intended purchases after poor telephone interactions with businesses.

Poor communication causes endless problems in the world - from personal relationships, to business transactions. Ensuring the correct message is communicated effectively and sufficiently would save a lot of time, trouble and potential heartache too. A significant amount of human communication is via non-verbal prompts, including body language, which means telephone interactions have their own unique set of challenges and opportunities.

Improving your telephone talents requires dedication to developing the skills to deliver clear and direct communications through careful choice of words and appropriate use of tone and pitch in your delivery. Learning how to effectively converse over the telephone generates a huge personal and business asset, which will improve your telephone sales skills and your ability to communicate via all other mediums.